Today all people care about is online marketing, but SEO can achieve almost the same results as the online marketing campaigns do. SEO stands for Search Engine Optimization, and we will tell you all about how your company can benefit from using your competitors’ intel to get proper SEO on your business.
Analyze Competitor’s Website
You need to analyze competitors’ websites. It starts by looking at the design, titles, content and main information shared on the site. Then you can see which details seem interesting to you and what you want to take for your own website.
Basically, evaluate all the content in their web sites and take advantage of it. Compare and evolve.
Project Your Keyword
Keep in mind that you need to search for new keywords, as your competitors might be using the same keyword as you, and they probably have a better position than your web site on the search engines.
Choose a word that’s not shared between the two of you, and add it to your top list. Then make sure you include those words in your campaigns, so potential customers can find you when they use said keywords.
Examine Their Reputation
All businesses have a social reputation on the web, evaluate what kind of reputation your competitors have so you can get an idea of their abilities, as well as strength and weakness. It’s a great idea to see how they respond to criticism, and for you to learn how to deal with it on your own page.
Activities on Social Media
It’s important to know what they are doing in their social media, as these pages get a lot of traffic and higher positions. Social media are the best to boost for your content marketing strategy. This could help you to grow your followers’ base, and in a competitive fast-paced world, this information is key to go up on the market.
Don’t ever underestimate the power of working with your competitors, it’s one of the greatest advantages available because you can join forces to develop a new brand, product or service if you already studied your competition and their targeted customers are interested in the same products.
Relationship building is crucial to gain followers, as well as the interactions with customers and promotions. Besides, taking into account which one of you and your competitors’ products is more expensive than the other, will maintain a competitive market for all.
Bottom line is that evaluating your competitors is the best way to improve your business, company or brand; you must have competitors to develop new services and products, offering the very best to your customers.